At present, Enchantimals merchandise includes dolls, playsets, and figurines. Additionally, there are costumes, plushes, and a makeup styling head.
| Dolls | Figurines |
|---|---|
 |
|
| Enchantimals is based around a series of small plastic dolls, which are 6 inches tall on average and have a unique head design each. |
Along with the dolls come figurines—the animal companions to the characters. They each have a unique mold and most are about an inch tall. |
| Playsets | Doll Assortments |
|---|---|
 |
|
| In addition to the dolls, playsets are produced for the dolls to interact with. Some are packaged with a doll, others are not. |
Groups of themed dolls released together are part of doll assortments. |
| Costumes | Plushes |
|---|---|
 |
|
| A line of costumes were released for the 5 main characters. |
Some companions also appeared in plush form. |